Vlogger / Speaker
When I was first approached by Leo, he only had the name with no logo or visual ID what so ever. What I did is that I created his brand with visuals that can pop up and that are related to his content.
Design and graphics, music and sound, all should belong to the same pot and should feel cohesive.
It is important for speakers and influencers to have consistency in their content's look and style. Similar to commercial brands, their audience need the visual cues that they can immediately relate to.
He and his team filmed and then sent me the raw material. I chose the best bits in his talk and created shor videos for his instagram channel.
